Does printing a cartoon character on the front of a box of cereal change the way that it tastes?  The answer is a resounding yes. Marketing has deep and profound effects on our perception, and food manufacturers use tactics like these to get us to crave, buy and consume more and more ultra processed food.  Returning to the show today is our friend, Shawn Stevenson, creator of the The Model Health Show, and USA Today National bestselling author of Eat Smarter and Sleep Smarter, as well as his new book, The Eat Smarter Family Cookbook. As usual, Shawn brings the heat. We're chatting about: Why we need to take back ownership of the word “science” How our environment influences our genes What happens when you put a cartoon character on processed food And much, much more… Read the show notes: https://fatburningman.com/shawn-stevenson-why-big-food-uses-cartoon-characters-to-manipulate-us/   Check out and support Shawn Stevenson at eatsmartercookbook.com   Join The Wild Guild and get freebies on Patreon: https://www.patreon.com/abeljames   Watch on YouTube: https://www.youtube.com/fatburningman   Like the show on Facebook: http://www.facebook.com/fatburningman   Follow on Twitter: http://www.twitter.com/fatburnman   Click here for your free Fat-Burning Kit: http://fatburningman.com/bonus