Ben Justman grows grapes at North America's highest altitude winery, makes natural low-additive wine, and sells almost exclusively to Bitcoiners — 30-50% of his sales in Bitcoin itself. He didn't plan it that way. It just happened organically, and the story of how is one of the best real-world examples of Bitcoin circular economy you'll hear. Keith and Ben dig into how Peony Lane went from farmers markets to a 100% online, Bitcoin-native direct-to-consumer business, why Bitcoiners are disproportionately his best customers, and what it actually looks like to run a business on a Bitcoin standard — including the cash flow realities most people don't talk about. They also get into the bigger picture: what Square's Bitcoin integration means for small businesses, why Steak 'n Shake's Bitcoin success is a blueprint, and why Ben argues that supporting Bitcoiner businesses in fiat still matters more than most people think. What you'll learn: How a Colorado winery accidentally became a Bitcoin business Why Bitcoiners make the best long-term customers (and why they're "thirsty to pay in Bitcoin") The honest cash flow reality of running a business on a Bitcoin standard Why Square's Bitcoin integration is a bigger deal than people realize How to actually orange pill a business (hint: become their best customer first) LINKS: PEONY LANE - https://www.peonylanewine.com/ BEN NOSTR - https://primal.net/BenJustman BEN X - https://x.com/BenJustman SOAK QUEST NOSTR - https://primal.net/soakquest FOLLOW ME (Keith): NOSTR - primal.net/keithmeola WEBSITE - keithmeola.com EVERYDAY BITCOIN NOSTR -https://njump.me/npub17rml5yu5ykjezt7ktw3rysffty4pevcv9y2xl2832sa3hqgkaxxqufcva2 EVERYDAY BITCOIN WEBSITE - everydaybitcoinpod.com If you enjoy Everyday Bitcoin, be sure to subscribe and leave a review! FOUNTAIN| SPOTIFY| APPLE| YOUTUBE If you found value in the show, please consider giving value back with a zap: keithmeola@primal.net