iHeartMedia purchased podcast plays to game their download numbers and the IAB says it's ok!? John Spurlock talks OP3.dev and how it could help filter this bad practice.

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Podcast companies are buying short podcast plays within mobile game apps, causing official downloads of shows no one may be playing longer than twenty seconds according to Bloomberg's Ashley Carman. Time has also published the story outside a paywall.
- Players get game tokens if they listen to a podcast for just twenty seconds. (Carman posts a graphic). But, because more than 60 seconds of audio are downloaded by the player, as demonstrated in this article in Sounds Profitable, these plays count as an IAB-certified download from podcast hosts and in prefix services like Podtrac. That allows podcasts promoted in this way to charge for the ads delivered in the show, and for that traffic to be counted in rankers
How many downloads per episode is “good”? Omny Studio publish their data.
Podcast episodes are getting shorter, says Rephonic.
September 15, 2022: Podimo, the European subscription podcast service, has raised €58.6m ($58.5m) in funding. It had previously raised more than $116m.
The Open Podcast Prefix Project

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