SummaryIn this episode, Dalton discusses Vibition, an e-commerce company that he co-founded. He talks about the struggles they faced, including delays due to COVID-19 and high customer acquisition costs. Dalton also shares his vision for Vibition as a sustainable e-commerce brand. He explains the concept of fulfillment by Amazon (FBA) and the importance of keywords in product research. He mentions tools like Jungle Scout and Helium 8 that can assist in product research. Dalton emphasizes the significance of organic product research and building a brand for long-term success in e-commerce.KeywordsVibition, e-commerce, struggles, customer acquisition, sustainability, fulfillment by Amazon, FBA, keywords, product research, organic product research, brand buildingTakeawaysVibition is an e-commerce company that faced challenges, including delays and high customer acquisition costs.The vision for Vibition is to be a sustainable e-commerce brand, focusing on environmentally friendly products.Fulfillment by Amazon (FBA) is a service where Amazon fulfills orders for third-party sellers, but it comes with fees and storage costs.Keywords are important in product research and advertising on platforms like Amazon. Tools like Jungle Scout and Helium 8 can assist in keyword research.Organic product research involves actively engaging with social media ads to understand customer preferences and trends.Building a brand is crucial for long-term success in e-commerce, as products can become obsolete but brands have staying power.Sound Bites"We lost the battle, but what about the war? We'll be back.""Vibition's goal is to be a sustainable e-commerce brand.""Fulfillment by Amazon (FBA) allows third-party sellers to leverage Amazon's infrastructure and reach millions of customers."Chapters00:00 Introduction and Overview of Vibition07:22 Understanding Fulfillment by Amazon (FBA) and Keywords23:39 Tools for Product Research: Jungle Scout and Helium 832:58 The Importance of Building a Brand in E-commerce