In this episode of The Your Life! Your Terms! Show we break down some of the most important concepts around business building and entrepreneurship that we've learned. Over the years we've read countless business books that talk about the "theory" of business but very few people share the actual numbers that a new business should be focused on. It's not branding, it's not website hits and it's not your social media following. These things add value and play a role in your business for sure ... but they are not the foundation of it. Enjoy the episode!